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About us

Lowrance SA is part of an International Group that arrived in South Africa in 1982. Our focus was then, and is now, on using and providing intuitive products that work. Quality of product coupled with after sales service and resources ensure our clients of not only a well-selected purchase, but an ongoing rewarding relationship.

We provide technical support from our Durban Branch and have area agents/ contacts in most provinces that are able to assist.

In 1982 Lowrance Fishfinders arrived on the local scene, introducing a new era in angling to the South Africa market. At first the range was imported in fairly small quantities but as the product gained acceptability among the fishermen and dealers, import increased.

Now boasting every type of unit for almost every application and bank balance. The company distributes to marine dealers in South Africa and the rest of the African Continent, offering anglers excellent products, competitive pricing, expert knowledge and the best back-up in the industry.

All Lowrance units come with a three-year warranty on all serialised units purchased in South Africa through an authorised dealer. Two year warranty on all serialised SIMRAD units purchased in South Africa through an authorised dealer. Proof of purchase will be required with warranty claims.

Meet the Team


Liz Plotz
Managing Director
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John Minnie
Technical Manager
082 443 6738
Mikala Plotz
Sales Manager
082 566 0192
Renier Smit
Customer Care and Stock Control
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Marc Kruger
Dealer Liaison
072 480 5599
Steph Geel
Sales & Marketing
076 558 0464
Michelle Botha
Bookkeeping/ Administration
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Cyril Binza
Orders/ Dispatch
Sbu Mlongo